Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

Product management involves more than just making sure your widget is made correctly. It involves looking at ways of improving it, monitoring its price point performance, distribution, packaging, ...

Welcome to the second installment of our series, “Predictions on Jobs,” in which our faculty share the latest trends in hiring across a variety of career fields. Today, we’re discussing tech and ...

From product strategy to brand storytelling, the James M. Kilts Center for Marketing connects Booth students with real-world insights, events, and career-building opportunities in marketing-related ...

Would you like to be part of transformative change in how Kohler delivers ‘gracious living’ to new markets and consumers? Would you like to be involved in finding sustainable and innovative business ...

Your brand is your company or product name and the related symbols, such as a logo, tagline and characters, associated with it. Brand management involves maintaining or building your brand image to ...

Sometimes you catch lightning in a bottle. Post-it Notes, microwave ovens and potato chips were accidents that became innovative products. But the operative word here is sometimes. In my experience, ...

Teams & Co. faced a significant challenge at this year’s Case Competition from the Kilts Center for Marketing: The surveys their project hinged on struggled to collect sufficient responses. Yet, their ...

Brands have become increasingly important in today's competitive world both for competitors and for consumers of products. Brands play various roles, the most important being the role of ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results ...