Learn how to trim down soft plastic lures for better action, improved hook-ups, and more bites. This video demonstrates step-by-step techniques for customizing lures to match local conditions and ...

Having spent ample time around dogs, horses, beef cattle, dairy herds and marathon runners, I’m not disgusted when nature forces someone or something to poop where they stand, permission and modesty ...

A broad overview of the findings also might reveal that throughout history anglers have been a gullible lot. But beyond this obvious anthropological conclusion, the layers most likely would show the ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

Tackle store shelves are overburdened with every style and shape of soft plastic bait imaginable. And although all undoubtedly catch largemouth bass to some extent, they also can do a great job at ...

From an Alaskan guide coming out of retirement for one more shot, to must-have topwater bass baits, to the best soft plastic baits, these stories captured our Sports Illustrated fishing reader’s ...

Soft plastic lures have become a powerful tool for targeting snapper. Their natural movement in the water often triggers aggressive strikes. By working the lure slowly along the bottom, anglers can ...

If you like fishing with plastic baits like rubber worms, did you ever wonder how those products are made? A small company in Portage, Cambria County, is producing plastic bait products for sports ...

When soft plastic worms hit the bass fishing scene years ago, the sport was changed forever. A bass fisherman's arsenal in the 1960s consisted of crankbaits, spinners and the newest bait sensation, ...

As an avid outdoorsman with more than 17 years in the hunting and fishing retail industry, Brad Olson knows a thing or two about having fun and selling fun to others. So, when Olson, who worked at ...

Soft plastic swimbaits played big in the Alabama Bass Trail 100 tournament fished last weekend at Lake Guntersville. The baits feature fin-like tails that cause the rear of the lure to wobble as the ...