Hard to believe it nowadays, but ads matter, even among Millennials. The top ad last year, based on Nielsen's "Branded Memorability Index" measure of viewers' ability to recall an ad and brand 24 ...
Fresh. Clean.Real. These are the words fast food chains love to plaster across their storefronts, menus, and billion-dollar ...
Children and teenagers are being bombarded with videos and pictures of unhealthy food online, polling suggests. The poll added that youngsters more likely to engage with content about junk food if it ...
Fast-food ads today are all over the map. Whether it’s Chick-fil-A trying to convince you that their employees offer the world’s greatest customer service, Taco Bell aiming for people on their way ...
If you ask people what they think of commercials in general, you'll likely hear that they're annoying, they interrupt shows, and that people wish there were fewer of them. After all, that's why people ...
There's nothing quite as satisfying as a juicy burger from your favorite fast food joint, especially when the late-night cravings hit. While we love indulging in some fries or chicken tendies, fast ...
Every year, food and beverage companies spend billions to convince kids that it’s cool and fun to consume products that are high in calories, added sugar, saturated fat and sodium—products that ...
Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent Dartmouth-led study ...
ATLANTA (AP) - A little less "I'm Lovin' It" could put a significant dent in the problem of childhood obesity, suggests a new study that attempts to measure the effect of TV fast-food ads.